Communication Mix & Marketing Communication Plan
An organization communicates with different groups namely with its employees, customers, neighbors, etc.
Who is this training for?
This programme is aimed at communication and marketing managers who want to deepen their knowledge and test it against new insights and trends.
Why this training?
Organizations that want to hit the mark and achieve their goals faster need to communicate purposefully with employees, customers, shareholders, journalists.
- But how do you start such a dialogue with your organisation's stakeholders?
- Which communication channels do you deploy and what do you say exactly?
- How do you shape your communication strategy into a winning communication plan?
What will you learn during this course?
In this course you learn to plan, tactically implement and initiate your company's communication strategy.
You recognize the communication needs of your company and translate them into a concrete communication plan.
- What can your company achieve with effective communication?
- How does your company communicate with third parties?
- Which decisions are crucial in the communication process?
- What possible communication strategies exist?
- How do you define the different target groups?
- Which target groups get priority?
- What actions do you take and when?
- What budget do you need?
- How do you integrate various actions into an overall communication plan?
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