Customer Segmentation, Positioning & Customer Journey.
Who is this training for?
This course is aimed at everyone who comes into contact with the marketing department on a regular basis, as well as at novice marketers. In short, all (marketing) professionals who are looking for a solid marketing foundation.
Why this course?
Customer journey mapping is a customer-focused technique for developing innovative service concepts and optimizing customer processes and services.
It makes visible where in the customer contact improvements are possible to realize an optimal customer experience across all channels.
This article describes the background, examples and tips for applying this strategic tool.
After this training you will be able to:
Outline a step-by-step plan, which you perfectly set up and implement after this workshop.
- The difference between a push and a pull approach
- The importance of a good story at launch
- How positioning works at a market launch
- How digital marketing works at a go-to-market
- What networking can do for your launch
- Why advertising doesn't work for a new product
- How to recruit ambassadors for your innovation
What will you learn in this training?
Together, we start from an empty go-to-market coat rack, which we 'dress up' in one day and step-by-step. Numerous examples from practice illustrate the whole.
You will have the opportunity to continuously place your project interactively in the group.
On the basis of practical examples and hyper-concrete tips, you will learn:
- how to write a compelling story about your new product or service
- how to play with prices, discounts and promotions
- the power of target group segmentation and how to discover real needs
- how to communicate around distinctive benefits
- which online marketing campaigns work for your project and which don't
- how to engage your network in go-to-market
- the importance of proper timing and consistent communication
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