Marketing Trends & Concept Marketing
Are you taking your first steps into a marketing role? Do you regularly get involved with some aspect of marketing?
Who is this training for?
This course is aimed at everyone who comes into contact with the marketing department on a regular basis, as well as at novice marketers.
In short, all (marketing) professionals who are looking for a solid marketing foundation.
What will you learn in this course?
- you will gain an understanding of the importance and necessity of marketing.
- You will gain insight into the thinking and jargon of the marketing mix.
- You learn to think in terms of customer benefits instead of product benefits.
- You will gain insight into the most common models used by marketers.
- You'll gain insight into market analysis and market segmentation.
- You'll know what customer behavior in consumer and industrial markets entails.
- You will learn how to perform a SWOT analysis.
- You will gain insight into the basis of marketing strategies.
- You know the choices to be made regarding product and brand policy.
- You experience how the price, distribution and communication policy is constructed.
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