Online Marketing
When you want to market an offer today you can't do without the web. You probably also have a website where you advertise your products and services.
But how do you make sure that you continuously lead interested people to your offer and convert them into actual customers?
In recent years, email marketing, direct message marketing, Google ads, Facebook ads, LinkedIn ads, content marketing and conversation management have become separate and highly specialized fields.
For many SME entrepreneurs, online marketing therefore seems like a deep hole that they only (can) engage with sporadically.
We make sure that with your existing investments you can get a sustainable online marketing system up and running. A system that you control yourself and where necessary can adjust based on current insights from Google Analytics and related tools.
We analyze, advise and provide operational support for:
1. Audit of current SEO and SEA optimization and performance with recommendations for:
- Adjustment of the website (SEO optimization)
- Adjustment of social media channels
- link-building
- technical fitness
- Content based on popular keywords
- CRM integration
2. Elaborate integrated online marketing communication plan focusing on:
- Content (blog, vlog, lead magnets)
- Online popularity and conversations
- Marketing-automation
- Compliance (GDPR)
3. Roll out online marketing communications plan and content production.
- Copywriting content themes
- Video production
- Graphic production
- Marketing automation with Lead Magnets
- Mailings
- Social media posts
- Conversation management
4. Regular adjustments based on Google Analytics and related tools.
- Average keyword position
- CTR
- Backlinks
- Domain Score
- Bounce Rate
- Time on Page
- Average Page Views / Sessions
- Conversion Rate
Results
As a result, in the short and medium term, you will be able to:
- Reactivate existing contacts
- Achieve higher positions in natural search results
- Lead more people through your marketing-sales funnel
- Achieve more conversions (purchases)
- Continuously adjust to changing circumstances
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