Personal brand & online presence
Make who you are your brand
Make who you are your brand. Also online!
Make who you are your brand. Also online!
We map out all aspects to build your "personal brand" and translate it into your online presence.
Communication to customers and prospects:
- What is your identity as an entrepreneur, your DNA?
- How and how do you want to be recognized by potential customers and other stakeholders?
- How do you profile yourself and your activities, products, services... At the moment and what can you do about it?
- Which communication channels are there and are you using them correctly?
Digital tools, user friendliness, tone and style:
- Is your existing website well constructed? Where and how can you optimize it?
- What should you consider when building a new website?
- Are social media useful in your communication strategy?
- Are you using Facebook correctly? Do Instagram, Twitter, LinkedIn... make sense?
Principles & techniques:
- Construction of archetype, identity mantra and values in function of your "personal brand" as an entrepreneur or freelancer.
- Explore, determine and evaluate corporate identity and tone of voice.
- Screening website according to the principle of "knowing and doing".
- Do's and don'ts Facebook and other social media.
This marketing communication training is very hands-on, interactive and focused on developing skills. We work with the participants and get to work with their practical situations.
Target group
This training is for entrepreneurs with a one-man business or a partnership, professional coaches, consultants and managers of small businesses.
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