Innovative business strategies
Get to know your industry and learn to identify growth opportunities
Are you looking for new growth opportunities for your organization? Do you need a fresh perspective to change and revitalize an existing business model?
The business strategies course covers a wide range of methods to model your business strategy around themes such as service design, co-creation and crowdsourcing.
After completing this course you will be able to:
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Learn to design a business model.
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Know the growth capacity of your business.
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Distinguish the dominant business model in your industry.
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Learn the essentials of
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Service design.
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Co-creation.
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Crowdsourcing.
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Apply all methods and techniques learned immediately to your own organization.
What will you learn in this course?
Mapping your business model
The most important building blocks of growth
- Customers and relationships
- Offerings and channels
- Revenue model (both costs and revenues)
- Sources and partners
Growth Strategies
- Optimizing your business forces.
- Increasing value added in the business chain.
- Leveraging network forces outside your own organization or business chain.
Innovative Growth Strategies
- Service design
- Best in class customer service & customer experience
- Increasing customer satisfaction and loyalty
- How do we measure service design?
- Complaint handling
- Co-creation
- Co-creation in practice
- When to use it and when not to use it
- Crowdsourcing
- Crowdsourcing in practice
- Pros and cons
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